Stay tuned for this exciting (and money-saving) new SupermarketGuru.com feature!

ANNOUNCEMENT:

When queried, most shoppers will admit that if they had a shopping list every time they went grocery shopping, odds are that they would save money and shorten the length of their shopping trips. In the current economy, where according to the Promotion Marketing Association's Coupon Council, 79% of all people in the U.S. are using coupons and according to the latest ACNielsen Consumer Pre*View Survey 29% of the respondents saying that their household is "worse off financially" than they were a year ago, the question is just what can shoppers doing to stay within budget. And the answer, according to Lempert, is to use more coupons and the fastest way to acquire them is on the Internet.

Many of the current “coupon sites” on the Internet, charge for coupons, require confidential information or offer limited savings on products that most shoppers aren’t interested in. According to Lempert, the product coupons offered on SupermarketGuru.com must meet strict requirements and the coupon value must exceed $1.

Shoppers and retailers will benefit from the SupermarketGuru.com coupons especially in the light of Internet coupon fraud and many supermarkets hesitant to redeem the ‘print your own’ coupons. The SG.com coupons do not require the shopper to download or install any applications or programs. The coupon does not exist as a digital image, therefore eliminating manipulation or change in value. Each coupon has a unique identification and can provide a closed-loop tracking for redemption.

As part of the built-in logic of the SG.com coupon, only a one-per-customer printing is allowed. The technology is NOT cookie based, so users cannot simply delete the cookie in their browser to print additional coupons.

Each coupon is assembled “on the fly” which is based on a banking industry security feature, which means that there are no static images and the coupon is sent directly to the printer – virtually eliminating many of the problems now inherent in the Internet coupon services currently on the market.

In the August 2003 SupermarketGuru.com Consumer Panel, 1754 people, from all 50 states in the U.S. reported that “price” was the most important factor influencing their selection of groceries, followed by "sale items" which was tied with "freshness" as the second most important factor. The "value" equation for today's consumers is a moving target; consisting of a balance of price, quality, relationship and service, which adjusts with each product category and brand.