February 3, 2012
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Home > QuickPoll > Food Purchasing Influences


We realize that as a result of the current economy, many shoppers may have made some changes in their shopping habits. We'd like to know a little bit more about how you shop for food; whether or not you prefer store brands, how you learn about new products, and overall how your food purchase decisions are influenced. Take our quick poll, so we can learn more about you.

Sunday, August 22

Email*:

How do you prefer to receive information about products on sale? (choose all that apply):
App
Mail
Email
Newspaper advertising
Radio advertising
Store circular
Television advertising

How do you prefer to receive information about new products? (choose all that apply):
App
Mail
Email
Newspaper advertising
Radio advertising
Store circular
Television advertising

What format store do you shop at for frozen and refrigerated dairy items? (choose all that apply):
C-store
Dollar store
Drug store
Gourmet store
Limited assortment store
Mass merchandiser (Kmart/Target/Walmart)
Online store
Specialty food store
Supermarket
Warehouse club

What motivates you to make a purchase for a new food product? (choose all that apply):
Gas rewards
In-store coupon
In-store sampling
Low price
Loyalty card reward
Online coupon
Sale price
Store coupon

What motivates you to purchase a national branded product versus a store brand? (choose all that apply):
Quality
In-store sampling
Loyalty card reward
Sale price
Online coupon
Print coupon

How do you learn about new frozen and refrigerated dairy products? (choose all that apply):
From a friend
In-store sampling
Magazine advertising
Magazine article
New product review - online
New product review - print
Newspaper article
Radio advertising
Television advertising

What health/nutrition benefits in frozen and refrigerated foods are important to you? (choose all that apply):
Healthy digestion
All natural
Low carbs
Low fat
Low sodium
No preservatives
No trans fats
Pre/probiotic
Whole grains

What draws you into the frozen and refrigerated aisles of a supermarket? (choose all that apply):
Clean cases
In-store sampling
Nice display
Price signs
Signage




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